Sales and Market analytics specialist
Job description
Business Performance & Reporting
Analyze monthly, quarterly, and annual sales performance using internal business data.
Compare sales performance with previous months and years to identify trends and performance gaps.
Analyze revenue by client, advertising product, and location.
Identify seasonal sales patterns and business trends.
Analyze sales performance and key business performance indicators (KPIs).
Prepare business dashboards and performance reports to support management decision-making.
Recommend corrective actions when performance gaps or declines are identified.
Advertising Asset Performance Analysis
Monitor billboard and LED screen occupancy rates.
Analyze revenue and utilization of advertising assets.
Identify high-performing and underperforming locations.
Analyze vacancy periods and recommend ways to improve occupancy.
Data Analysis & Reporting
Collect, organize, validate, and maintain internal and external business data.
Develop dashboards, charts, and analytical reports.
Prepare regular management reports, including:
Sales Performance Report
Market Intelligence Report
Competitor Analysis Report
Billboard Occupancy Report
Industry Trend Report
Executive Business Insights Report
Present findings, insights, and recommendations to management.
Client & Industry Analysis
Analyze client data, campaign history, and advertising trends.
Track advertising activities of major brands and key market players.
Monitor where leading companies advertise and their preferred advertising channels.
Identify industries with increasing or declining advertising investment.
Maintain and update databases of key advertisers and industry sectors.
Identify churned/lost clients.
Competitive Intelligence
Monitor competitor activities, campaigns, pricing, and market positioning.
Track competitor billboard and LED screen locations and new installations.
Monitor market trends and developments in the advertising industry.
Prepare competitor and market intelligence reports and recommend business actions.
Qualifications
Bachelor's degree in Business Administration, Marketing, Economics, Statistics, Business Analytics, or a related field.
Experience
5+ years of experience in market research, business analysis, sales analysis, or a similar role.
Experience in the advertising or media industry is an advantage.
Technical Skills
Advanced Microsoft Excel (PivotTables, advanced formulas, charts, dashboards)
Microsoft Power BI or other business intelligence/reporting tools (preferred)
Microsoft Office Suite
Data analysis and business reporting
Dashboard creation and data visualization
Market research techniques
Basic competitor and industry desk research (public sources, market reports, ad tracking)
Languages
Fluent in Kurdish, English and Arabic (written and spoken).
Ability to analyze information and prepare professional reports in both Kurdish and English.
Core Competencies
- Analytical thinking
- Attention to detail
- Critical thinking
- Problem-solving
- Report writing
- Communication and presentation skills
- Time management
- Commercial awareness
- Ability to translate data into actionable business insights
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