Sales and Market analytics specialist
Job description
Business Performance & Reporting
- Analyze monthly, quarterly, and annual sales performance using internal business data.
- Compare sales performance with previous months and years to identify trends and performance gaps.
- Analyze revenue by client, advertising product, and location.
- Identify seasonal sales patterns and business trends.
- Analyze sales performance and key business performance indicators (KPIs).
- Prepare business dashboards and performance reports to support management decision-making.
- Recommend corrective actions when performance gaps or declines are identified.
Advertising Asset Performance Analysis
- Monitor billboard and LED screen occupancy rates.
- Analyze revenue and utilization of advertising assets.
- Identify high-performing and underperforming locations.
- Analyze vacancy periods and recommend ways to improve occupancy.
Data Analysis & Reporting
- Collect, organize, validate, and maintain internal and external business data.
- Develop dashboards, charts, and analytical reports.
- Prepare regular management reports, including:
- Sales Performance Report
- Market Intelligence Report
- Competitor Analysis Report
- Billboard Occupancy Report
- Industry Trend Report
- Executive Business Insights Report
- Present findings, insights, and recommendations to management.
Client & Industry Analysis
- Analyze client data, campaign history, and advertising trends.
- Track advertising activities of major brands and key market players.
- Monitor where leading companies advertise and their preferred advertising channels.
- Identify industries with increasing or declining advertising investment.
- Maintain and update databases of key advertisers and industry sectors.
- Identify churned/lost clients.
Competitive Intelligence
- Monitor competitor activities, campaigns, pricing, and market positioning.
- Track competitor billboard and LED screen locations and new installations.
- Monitor market trends and developments in the advertising industry.
- Prepare competitor and market intelligence reports and recommend business actions.
Qualifications
Bachelor's degree in Business Administration, Marketing, Economics, Statistics, Business Analytics, or a related field.
Experience
- 5+ years of experience in market research, business analysis, sales analysis, or a similar role.
- Experience in the advertising or media industry is an advantage.
Technical Skills
- Advanced Microsoft Excel (PivotTables, advanced formulas, charts, dashboards)
- Microsoft Power BI or other business intelligence/reporting tools (preferred)
- Microsoft Office Suite
- Data analysis and business reporting
- Dashboard creation and data visualization
- Market research techniques
- Basic competitor and industry desk research (public sources, market reports, ad tracking)
Languages
- Fluent in Kurdish, English and Arabic (written and spoken).
- Ability to analyze information and prepare professional reports in both Kurdish and English.
- Core Competencies
- Analytical thinking
- Attention to detail
- Critical thinking
- Problem-solving
- Report writing
- Communication and presentation skills
- Time management
- Commercial awareness
- Ability to translate data into actionable business insights
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